Training dogs. Coaching people. Strengthening bonds.

Welcome to UP Dogs

Our Philosphy

We specialize in helping dogs—and their people—build better habits, stronger bonds, and calmer lives.

Whether you’re starting fresh with a new puppy or trying to rein in a dog who’s “gotten away with it” for too long, we’re here to guide you through it. If you're raising a puppy, you've got a clean slate—and we’ll help you start strong with structure, confidence, and clear communication from day one. And if your dog is already showing behaviors that feel overwhelming or frustrating, we’ll help you reset and rebuild with a thoughtful, realistic plan.

Our training approach begins with helping dogs feel safe, calm, and emotionally balanced. From there, we teach you how to lead — because real success comes from trust, not pressure.

We’re fully insured and licensed to train both in your home and on our private 12-acre farm in Westborough — a setting that’s truly unique in the area and designed to help dogs focus, learn, and grow with confidence.

Our training supports both ends of the leash.

Because calm, confident dogs start with calm, confident humans.

Services

Private In-Home Training

$125 - $150 per session (1 to 1.5 hours)
Travel fee may apply depending on location.

Package rates available

We come to you—because the best place to work on behavior is where it actually happens.

Our in-home sessions are designed around your dog, your routine, and what you’re actually struggling with.

We’ll show you how to communicate clearly, build better daily habits, and create a calmer, more respectful home so your dog isn’t just listening… they’re truly connected to you.

This is for adult dogs. (1 year and up)

Puppy Foundations – Owner Coaching Program

$550 | 6-10 Week Program (depends on need)

Start your puppy off right — so they grow into a calm, confident, and beloved member of your household.

This heart-centered coaching package is designed to support both you and your puppy through those early weeks when everything feels exciting… and a little chaotic. We’ll meet in person (we come to you) and virtually to guide you through real-life puppy challenges and help you build healthy routines, trust, and communication from day one.

What’s Included

3 Private In-Home Sessions (1 hour each)
1 Virtual Coaching Session (30 minutes)
1 Virtual Troubleshooting Session (30 minutes)
Puppy Foundations Handbook

Farm Day Training Program

This is our 3-day-a-week training program — Monday, Thursday, and Friday. Think of it as a mini board & train without the boarding.

1 week - $800

2 weeks - $1500

3 weeks - $2200

3 days per week: Monday, Thursday & Friday 9:00 - 3:30 (times flexible)
A board & train — without the boarding: your dog comes to school for the day and goes home with you at night
Multiple training sessions throughout the day
Real-life focused training that fits into your dog’s normal routine
Lower stress = better learning so skills actually stick
You’re part of the process every step of the way
1 on 1 overview the end of each day
Includes one private, in-person follow-up session with me
Support materials included so you feel confident continuing at home

Virtual Training

$75/45 mins

Our virtual training sessions are perfect for owners who don’t need a full in-person lesson but would benefit from professional guidance or help with specific questions — all from the comfort of your own home.

This option is open to both existing and new clients, and is ideal for those who aren’t local or who prefer to work independently while still having expert support along the way.

Farm Pack Time

$55 per day

$25 for each additional dog from the same household

Drop-Off: 8:30 AM - Pick-Up: 11:00/11:30 AM

Farm Pack is a trainer-led social experience — not doggie daycare or typical walk experience.

Dogs spend two structured hours on our farm socializing, swimming, pack walking around our 12 acre farm learning appropriate play and calm pack behavior.

To keep groups balanced and safe, this program is currently limited to dogs 50 pounds and under and space is very limited.

Eligibility:
Dogs must be assessed by us and complete our Pack Training includeing ecollar training before joining. The pricing for that training depends on your dogs needs and is customized fairly.

Full Day Camp

$75 per day. Monday - Thursday

$25 for each additional dog from the same household

Drop-Off: Morning
Pick-Up: 3:00 – 4:30 PM (flexible)

Full Day Camp is designed for dogs who have already completed training with us and are ready for a full day of structure, enrichment, and guided freedom.

Throughout the day, dogs receive reinforcement on the skills they’re working on at home — from recall to calm behavior around people and other dogs. We blend purposeful activity with rest, exploration, and supervised social time so your dog leaves fulfilled, balanced, and tired in the best way.

This program is not "crazy daycare" — it’s continued education, relationship-building, and real-life practice in a supportive farm environment. Don't worry, there is plenty of silliness!

We are currently nearing capacity and accepting new dogs on a case-by-case basis, and at this time we are only considering small to medium dogs.

If you’re interested in being considered, please email us at updogswestborough@gmail.com to be added to the waitlist.

Again ALL dogs must be evaluated and trained by us prior to joining the pack to ensure a safe, balanced, and positive environment for everyone.

Off-Leash E-Collar Training

$1200 – 5-session package
Includes Mini-Educator ET-300 system by E-Collar Technologies

This program is designed to give your dog off-leash freedom—and give you total peace of mind. Over five sessions, we teach your dog the language of the e-collar, helping them build reliable recall, calm responsiveness, and trust at a distance.

3 sessions are structured drop-offs at the farm where we condition and train your dog with one-on-one focus. 2 sessions are hands-on with you, the owner, so you learn exactly how to use the e-collar correctly, clearly, and confidently.

This is not a “push a button and hope” approach. It’s about clarity, timing, and communication—so your dog understands what’s being asked and feels supported every step of the way.

Prerequisites:
This package is for existing training clients only. Or well trained dogs.

Dogs must already be crate trained and have a solid foundation in basic obedience, including sit, down, stay, and structured leash walking.

Confidence Camp

board & train

$1,600 per week - 2 week minimum
2-Week Minimum | 2 Follow-Up Sessions + Ongoing Support Included

Confidence Camp is our most personal and immersive training experience — and truly unlike anything else in Westborough or the surrounding area. Your dog lives with us on our private farm and trains daily in a calm, relationship-based environment designed to help them reset, build confidence, and thrive. We accept only one dog at a time so your pup receives our full attention and a completely customized program.

During their stay, we work on leash manners, crate confidence, recall, place, thresholds, and real-life problem solving. Off-leash training with an e-collar is available if desired. Your dog trains both on our quiet farm and out in public spaces so their skills carry over into everyday life.

When your dog returns home, you won’t be left on your own. We include two private follow-up training sessions and provide ongoing support to help you confidently maintain everything your dog has learned.

This program is designed for dogs who need structure, clarity, and confidence — but we do not accept dogs with a bite history or dogs exhibiting extreme aggression.

This is a private, highly tailored experience created to build long-term change for both you and your dog.

Overnight Boarding at the Farm

We offer overnight boarding exclusively for dogs who have completed training with us. Training is an investment, and maintaining it matters. When your dog stays with us, we reinforce all of their training so nothing slips while you’re away.

This service is available only to established clients who are actively working to maintain their dog’s skills and who consistently use the crate at home. This ensures every dog enjoys a calm, balanced stay and continues to thrive while in our care.

Testimonials

Client Reviews

Our clients see real change—and so do their dogs.
From calmer walks to stronger bonds, our training approach speaks for itself. Here’s what dog owners are saying about their experience with us and the transformation they’ve seen in their pups.

Eileen H.

We can't say enough about our experience with Unleashed Potential, from our experience with home-based training for our family, the Board and Train package, boarding opportunities, and ongoing weekly Pack Days for our pup. Wes and Jen are always providing tips for us on how to ensure our dog is safe and happy, and how our family can carry over all that she has learned during her times with them. With her training, she is fun and easy to walk now, and we understand best ways to socialize her with other dogs. The daily videos they post keep us in the loop with how things are going when we are away. We are so happy we found Wes and Jen and Unleashed Potential!

Neil & Sue D.

Pearl absolutely loves her time with both Wes and Jen, whether it's for a day or overnight! She gets so excited whenever we tell her she's going to see her "friends." It's clear she has a blast, because she always comes home tired and sleeps soundly the next day. Socializing with all the other dogs.......is a key feature that makes Pearl so very happy.

We were especially grateful to Wes and Jen when Pearl had to have her eye removed. It gave us peace of mind knowing she was in such capable and caring hands while we were away during her recovery. Wes and Jen provided the same level of care we would have given her ourselves.

Neil and I whole heartedly recommend Wes and Jen as care-givers for beloved dogs.

It's a pleasure working with them. Pearl adores them both!

Nicole K.

Jen and Wes have played a huge role in our family and we are so grateful! Our oldest Havenese wasn’t thrilled when a new puppy (also Havenese) joined our family. It made for a stressful time in our house because our oldest pup was displaying negative behaviors we hadn’t seen before. Wes and Jen were recommended to us and they are wonderful! They were passionate and committed in making sure our family understood what our dogs needed - and what we (the humans!) needed to be doing. Both of our dogs did a board and train (aka confidence camp) with them and now they go a couple days each week to Jen and Wes. I can’t recommend them enough! Thank you!